New construction lease-ups live or die on absorption. We take your brand-new community from zero to stabilized occupancy on the timeline your pro forma needs.
A new construction lease-up is the highest-stakes leasing job in multifamily. You are carrying debt, burning concessions, and racing a pro forma, all before the building has a reputation or a single resident. Apartment Lease-Up Experts builds the marketing and puts an experienced team onsite to drive traffic, run tours, and close leases from day one.
Why new construction is different
There is no rent roll, no reviews, and no word of mouth yet. Pricing is untested, the model may not be ready, and every week of slow absorption is revenue you never recover. It takes a team that has opened buildings before and knows how to create demand from nothing.
How we lease up new construction
We study your submarket and every competing community, build a 30-60-90 day leasing and marketing plan, and run hyper-local digital, social, and grassroots outreach to fill your pipeline. Our principals are on-site, seven days a week, until you hit your occupancy targets.
At Avery Dania Pointe, a 264-unit Class A new construction lease-up, we reached 100% occupancy in seven months, five months ahead of schedule, taking NOI from negative to $2.9M and creating about $52.7M in value. The lender approved Phase II on the strength of it.
Your building deserves to be full.
Call today at (800) 548-1051.