New construction lease-up
From zero to stabilized.
We take your brand-new community to stabilized occupancy on the timeline your pro forma needs.
500+lease-ups completed in 25 years
100%occupancy achieved
65%of tours closed into leases
5+years of experience, every agent we place
01Why it is different
Why new construction is different.
A new construction lease-up is the highest-stakes leasing job in multifamily. You are carrying debt, managing concessions and racing a pro forma, all before the building has a reputation or a single resident.
There is no rent roll, no reviews and no word of mouth yet. Pricing is untested, the model may not be ready, and every week of slow absorption is revenue you do not recover. It takes a team that has opened buildings before and knows how to create demand from day one.
02How we lease it up
How we lease up new construction.
- 360° audit before launch. We audit your website, listings and Google profile and shop every community competing for your renters, so pricing and concessions are set against the real market.
- A founder launches on-site. Santiago or Sasha walks the building, meets your team and builds the 30-60-90 day plan from first pre-lease to stabilization.
- Veteran agents from day one. Agents with 5+ years of experience tour, follow up and close 65% of tours into leases, seven days a week.
- Demand before delivery. Our in-house team runs your Meta and Google campaigns and local employer outreach, so traffic is waiting when the doors open.
- Weekly numbers. Tours, applications and leases tracked every week against your pro forma, with pricing adjusted as the market answers.
Result
Only 22% of the units were leased when we were hired. We reached 100% occupancy in seven months, five months ahead of schedule, taking NOI from negative to $2.9M and creating about $52.7M in value. The lender approved Phase II on the strength of it.
Questions owners ask
What owners ask us.
When should we bring you in?
As early as you can: ideally before pre-leasing starts, so marketing builds demand before the building delivers. We also step in on lease-ups already underway.
Do you replace our management company?
No. We work alongside your management team through lease-up, then hand back a stabilized community.
Who decides pricing and concessions?
You do. We recommend pricing and concessions from our competitive shop and weekly results, and we lease under your guidelines.
What we lease
Your move
Your building deserves to be full.
The strategy is proven. The team is ready. The only thing missing is the call.
Book a call. See how fast yours can lease.
Apartment Lease-Up Experts